The WeMedia08 conference offered several forums in the
afternoon session. As my two colleagues and I are women, we decided to stay in
the main auditorium for the discussion on women in media and technology.

The session was hosted by Susan Mernit, entrepreneur-in-Residence,
iFocos, who advised women to get together and create a network in their field.
She emphasized that women can lead a team of men too.
The four panelists talked about their own experiences in
their respective fields as the audience was invited to share its own stories.
Mary Hodder, founder of Dabble, explained that she was not
surprised at some of the discrimination stories diffused by the mostly female
audience.
She worked in about 50 start-ups which sometimes were only
composed of men. “The marketing chick and PR chick,” were the terms used by the
men to define the women in the office, she said laughing nervously. She created
her own start up and hired 50 percent of the work force as women engineers.
“In a 50/50 environment, the atmosphere is different,” said
Hodder.
Many of her friends dropped from the workforce because they
did not want to be in a battle with men for promotion and status.
Jan Schaffer, Executive director of J-Lab conducted a study
on women in journalism. In 2002, she launched a survey and discovered that some
of the most creative newsrooms across the country were composed of women during
mid 90s. She explains how women seem to have a better comfort level in
communities.
Nonetheless, most women were found to be more career
conflicted than career confident.
As of Feb 27, Schaffer launched www.newmediawomen.org. She
emphasized that although women represent 75 percent of journalism school
students, only one third become full time working journalists. She added that
it has been like this for 25 years.
Schaffer explains the trend by saying that women make
better grades, but don’t receive the same job same offers, so they go to PR or
marketing.
Women don’t stay in newsrooms as long as men either. Only 20
percent of women in newsrooms stay 20 years or more. Recruitment and persistence
are the major problem.
Carolyn Washburn worked at Gannet and said that the company always believed in diversity. She
felt supported and pushed forward into moving in leadership position. During
her internships in college, while other interns chose to cover soft beats, she
volunteered to cover business.
After graduation she continued business reporting although
her gender was wildly misrepresented in most business meetings where despite
feeling intimated, she used men’s stereotypical perceptions to her own
advantage. Washburn explains how
difficult family life can become if a good consensus is not reached. When
offered the job of business editor while pregnant, she accepted and when her
son turned four, her husband who was also a journalist became a
stay-at-home father after a common decision. She emphasized the need for support at
work and home.
She explained proudly how her son has now developed a strong
view of woman in journalism knowing the possibility for women in this world. Although cultural
change take generations, as she explains, “Keep informing […] for sons and
daughters to start shaping.”
Barbara Khan, Dean of University of Miami School of business
administration emphasized the fact that women in business undergraduate studies
are only 30 to 40 percent compared to 60 percent in other majors.
Khan explained the “tendency to think business is not for
women.” She tried to convince people otherwise by explaining that women can be
entrepreneur and have a family as business skills would give them flexibility.
Khan insisted on the importance of networking. Women had to
take lessons from the men who have been using that tactics for years.
“It is all about network and serendipity,” Khan said. “Personal
connection is crucial in the business world.”
Khan explains that she never though of herself as a woman
among men but rather always thought about business issues first. Although she
stated she never thinks ‘as a woman,” she acknowledged the fact that “when a
woman come in room, the dynamic changes.”
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